Ask Me Anything about Publicity – Responses

• 0:30 – How did you get a Forbes column? Multiple readers asked this one. I also talk about landing other publicity
• 6:35 – How do you promote a book? Joey asks: “I’d love any publicity tips around a book launch! I’ve been largely targeting podcasts but this is an entirely new world so it’s a lot of fun experimenting.” I answer with promotion examples from my three past book projects.
• 15:00 – How can you use publicity as a traditional employee? Specific questions relating to this: “Do you think having a personal brand will replace the need to apply to jobs–since theoretically it would draw recruiters to you?” and “Do you think having a good personal brand can help people with mediocre job prospects overcome their background and actually land a job?”
• 19:35 – What are some tips on building on the publicity you get? Wendy asks: “There are times when I have the opportunity to speak at events, conferences on behalf of my job to film makers, other people etc… how can I take advantage of this in terms of personal publicity?
• 22:45 – Closing remarks on the benefits of publicity – for both entrepreneurs and executives. You don’t need to be promoting a book or specific offering.